Company Culture in the Virtual Age

The art of getting people ‘together’ in a digital world.

“Few things help an individual more than to place responsibility upon him, and to let him know that you trust him.” – Booker T. Washington

What’s your company’s “culture”? You know it when you see it, feel it, work in it. However, ask your staff to define yours, and you would likely get vague, if not totally disparate answers.

This can occur when staff members sit in the same office, congregate in the same cafeteria or meet by the same water coolers, let alone when they work remotely or virtually – even when working in small local companies. It’s much more of a challenge when we’re working regionally, nationally or internationally.

I don’t have a single person working full time in my office. I work from home, yet, I “manage” at least five employees’ performances. Our clients are even more virtual. Of all the people in the large U.K. bank we coach, only the senior-most executive sits at the same desk regularly. They go from desk to desk, building to building, and city to city. The consulting companies we coach work around the globe. How do they “manage” their people? How do they create a culture?

Forbes has defined culture as: “The set of behaviors, values, artifacts, reward systems and rituals that make up your organization.” So, how do you create and sustain the best possible culture in the virtual world?

TL 4.18 Shareable - business is people

Communicate differently

The primary key to virtual team leading is communication. Avoid making all your meetings just about reporting data. Do your best to make your communication regular, consistent and as energized and engaging as possible. Managers of global virtual teams who sit rigidly at their desks, glued to Skype or video conference screens, tend to lose their interpersonal or persuasive edge. Get people to literally stand and deliver. Tell local stories, both personal and business.

Lead differently and clarify expectations

We are often told to encourage ambiguity – to set targets and let people achieve them in their own way. That can be counterproductive in the virtual world, at least until the relationship and reliability have been demonstrated. While co-located teams often benefit most from a leader who acts as a facilitator, virtual teams need a manager who provides clearly defined direction and removes as much ambiguity as possible from the process.

Build trust differently

On remote teams, trust is measured almost exclusively in terms of reliability – not body language or watching your team interact and decide. Therefore, it is much more important that you manage reliable delivery more than any other aspect of your relationship.

Be really clear on what you want done, how it is to be measured, and manage it closely until that trust and understanding is built. It may take more time in the beginning to know, understand and trust each other’s delivery and performance.

Culture is hard to understand and create – and even more so when it is virtual and remote. These three guidelines will help.

Third Level works to create company cultures that drive employees to new heights of collaboration and productivity. For more information about how Third Level can help your company achieve that type of cultural symbiosis, call US 800.262.0705/ UK 44 345 056 3383 or email


"I wish I hadn't said _____!" How many times have you said or done something in the heat of the moment which you later regret? Discover what pushes your hot buttons and what causes you to do or say things you shouldn't and why? Gain control;


This fun 3-minute personality assessment identifies your personality's top Advantages at work. This doesn’t measure how you see the world… it measures how the world sees you. Discover your unique personal impact.


Powerful solutions that help managers, entrepreneurs & individuals maximize their performance - in work and in life! Are you and your team applying Emotional Intelligence?


Third Level positively transforms the performance of executives and their teams around the world through proprietary, proven and powerful tools and techniques as the pathway for developing high performance leaders, teams, and outstanding business results.


Gary Press

Owner and CEO of Lifestyle Management Group. Fort Lauderdale, USA.

Steve has repeatedly shown an innate talent to quickly capture the attention and build trust with the people in my businesses - particularly those in leadership positions. Once this happens, truths become unlocked and problems become solved. He delivers in an entertaining and engaging fashion that produces creative team work and bottom line profits.


Nick Williams

Managing Director – Digital, Lloyds Banking Group, London, England

I’m a better leader, husband and father as a result of the work I do with Stephen. I’ve engaged the programme with multiple teams over 12 years, and we continue to generate exceptional business results. I see the programme as my gift for all those who I’ve worked with and led. Without exception, they feel much better about themselves and the world they live in - delivering measurable business improvement through engagement as inspiring leaders of high-performing teams.

User Reviews

Why Choose Us

Learn your personal, unique strengths and differentiators that set you apart from your competition. Cut through the noise…get clarity and improve your relationships & teams.

  • Maximize your team’s talents
  • Allow your team to collaborate with enjoyment & superior results
  • Understand your engaging personality strengths
  • Learn your unique personality advantages to increase your bottom line
  • Enjoy increased synergy in your office: enhanced cooperation and creativity
  • Have a consultant on-hand to unravel complications and maximize opportunities

Applied Emotional Intelligence

Let's face it, business is all about relationships – with your customers, your team, and your vendors, relationships drive success.

Applied Emotional Intelligence has been described as “the capacity to effectively perceive, express, understand and manage emotions in a professional and effective manner in relationships at work.” While IQ, personality and behavioral tendencies are relatively static, Emotional Intelligence (EI or ‘EQ’) is a proven competency that can be developed and learned.



Personal Development

At the end of our day – be it a business day, a holiday, or a personal day, all relationships are personal.

Rare is the day that we have stress in the morning at home, and then go into work ready to perform at our best. And, how many of us have returned home after a tough day at the office and been Mr. or Ms. Wonderful with our families?



Outstanding Teams

Executive Coaching is the fastest growing development tool in the competitive arena of executive education.

Using our proprietary approach to Applied Emotional Intelligence. It is not for the faint hearted, it does deliver amazing results. ThirdLEVEL has improved the performance of executives and their teams around the world through proven and powerful listening and empowerment coaching techniques using applied Applied Emotional Intelligence.



Business Culture of Success

Businesses and organizations of all sizes must constantly adapt and change.

ThirdLEVEL has worked with companies as small as 6 people up to projects for major multinational organizations of thousands of people. When you seek a quantum leap in results, then Business Culture of Success from the inside out is the most profound and sustainable approach. Business Culture of Success starts with the recognition that something must change.




  • What makes a good transformation leader? It might not be what you think!

    I recently sent some of my clients a link to a recent Harvard Business Review article that poses this same...

  • Celebrating Differences – The True Essence of Diversity

    We hear so much these days about the divisions between us – all those things that keep us apart. Gender,...

  • Transformation, Innovation, Agile…Wisdom of the Ages

    The more things change, the more they stay the same. Here we are in the digital, AI, big-data, robotics world....

Third Level sends out occasional notes that are intended to add
great value to your life. If you're interested: